Friday, April 16, 2010

Go Do

If you haven't already done so I would highly recommend listening to the new album Go by Icelandic singer Jonsi. Jonsi, you might remember, is best known for being the singer of the popular band Sigur Ros. His solo album is similar in style to Sigur Ros but is much more upbeat and uplifting, he also sings some of the tracks in English - aiming, I would hazard a guess, at attaining a larger worldwide audience. You can listen to the album in its entirety at Jonsi's website here. You might think that enabling fans to listen to the whole album for free was a silly move, but i think it's incredibly smart. You don't know how long it will be on there for for a start and after I had listened to it on Facebook it made me want to buy it. I am more likely to buy an album after hearing it properly than from somewhere like i-tunes where you hear such a tiny snippet of each track that you are left with no clue as to whether it is actually good or not.

Jonsi is playing at the Latitude Festival in Suffolk later this year.

Must hear track - GO DO.

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